Privacy Policy

Who we are

CoreData Incorporated ("CoreData," "we," "us") is a Calgary, Alberta-based technology company. This policy applies to coredata.ca and any related campaign or landing pages we operate (for example, pages ending in -lp.html), and lead forms we run on LinkedIn.

Information we collect

We collect information you provide directly, and information collected automatically:

• Information you submit: name, company name, email address, phone number, company size, current IT setup, and any message or details you provide through a contact or assessment-request form.
• Automatically collected information: IP address, browser and device type, pages visited, referring page, and general location (city/region level), collected through cookies and similar technologies.
• Published business contact details: the name, job title, company and work email address of people at businesses we think could use our services, taken from sources where they were published, such as company websites and professional directories. Names and job titles may also come from business-contact data providers.

How we use your information

• To respond to inquiries and requests, including booking an IT assessment.
• To provide, support, and improve the services you request.
• To send marketing communications you've consented to receive, and which you can opt out of at any time (see "Email communications" below).
• To send a small number of business emails to people whose work email address is published, about services related to their role (see "Email communications" below).
• To understand how our website is used, and to measure and improve advertising performance.
• To meet legal, regulatory, and security obligations.

Cookies and advertising technologies

We use the following tools, each of which may set cookies or similar identifiers in your browser:

• Google Analytics & Google Tag Manager: to understand website usage. You can opt out using the Google Analytics Opt-out Browser Add-on.
• Google Ads conversion tracking and remarketing: to measure ad performance and show relevant ads on other sites. You can manage this through Google Ads Settings.
• LinkedIn Ads (Insight Tag): to measure ad performance and build advertising audiences on LinkedIn. You can manage this through your LinkedIn advertising preferences.

You can also block or delete cookies through your browser settings at any time; some site features may not function as intended if you do.

Email communications

If you provide your email address to request information or an assessment, we may follow up by email in accordance with Canada's Anti-Spam Legislation (CASL).

We may also email people at businesses we think could use our services. We use only a work email address that the person or their company has published, for example on the company website or in a professional directory, and we write only about services related to their role. We send at most three of these emails to each person. Links in them carry a code unique to each recipient, so if you click one we can see that you visited our website, which pages you viewed and for how long, and whether you then contacted us. We do not track whether an email was opened.

Every marketing email tells you how to stop them. Reply STOP, use the unsubscribe link or address shown in the email, or email contact@coredata.ca at any time. We act on these requests the same day where we can, and always within 10 business days, and we keep your address on a do-not-contact list so you are not emailed again.

How we share information

We do not sell personal information. We share it only with service providers who help us operate our business, for example, hosting, email delivery, and customer relationship management (CRM) platforms, under obligations to protect it, or when required by law.

Data retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, or as required by law, after which it is securely deleted or anonymized.

Security

We use reasonable administrative and technical safeguards to protect personal information against unauthorized access, loss, or misuse. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Your rights

Under Alberta's Personal Information Protection Act (PIPA) and, where applicable, the federal Personal Information Protection and Electronic Documents Act (PIPEDA), you can request access to, or correction of, the personal information we hold about you, and withdraw consent for its collection, use, or disclosure, subject to legal or contractual restrictions. To make a request, contact us using the details below. If you believe your privacy rights have not been respected, you may also contact the Office of the Information and Privacy Commissioner of Alberta.

Third-party links

Our website may link to third-party sites, including technology partners and social media platforms. This policy does not cover those sites, and we encourage you to review their own privacy practices.

Children's privacy

Our website and services are directed at businesses and are not intended for individuals under the age of 18.

Changes to this policy

We may update this policy from time to time. The effective date at the top of this page reflects the most recent update.

Contact us

Questions about this policy or your personal information can be directed to:
CoreData Incorporated
625 14 St NW, Calgary, AB T2N 2A1
contact@coredata.ca · (403) 450-3438